MC	Which of the following costs should be included in a Total Cost of Ownership (TCO) analysis?	Acquisition costs	incorrect	Ownership and operation costs	incorrect	Post ownership costs	incorrect	All of these costs	correct	
MC	Which of the following is not an advantage of open source software for analytics?	A world-wide network of developers can work on it.	incorrect	It can be used in combination with commercial software. 	incorrect	It has been thoroughly engineered and extensively tested, validated and completely documented.	correct	It is available for free.	incorrect	
MC	What statement about the adjacency matrix representing a social network is not true?	It is a symmetric matrix.	incorrect	It can include weights. 	incorrect	It is sparse since it contains a lot of non-zero elements.	correct	It has the same number of rows and columns. 	incorrect	
MC	Is the following statement true or false? "All given success factors of an analytical model, i.e. relevance, performance, interpretability, efficiency, economical cost and regulatory compliance, are always equally important."	True	incorrect	False	correct	
MC	Which statement is CORRECT?	The closeness is always higher than the betweenness.	incorrect	The graph theoretic center is the node with the highest minimum distance to all other nodes.	incorrect	The geodesic represents the longest path between two nodes.	incorrect	The betweenness counts the number of the times that a node or edge occurs in the geodesics of the network.	correct	
MC	What is the correct ranking of the following analytics applications in terms of maturity?	Marketing Analytics (most mature), Risk Analytics (medium mature), HR Analytics (least mature).	incorrect	Risk Analytics (most mature), HR Analytics (medium mature), Marketing Analytics (least mature).	incorrect	HR Analytics (most mature), Marketing Analytics (medium mature), Risk Analytics (least mature).	incorrect	Risk Analytics (most mature), Marketing Analytics (medium mature), HR Analytics (least mature).	correct	
MC	Which of the following is not a risk when outsourcing analytics?	Dilution of competitive advantage due to e.g. mergers and acquisitions.	incorrect	Continuity of the partnership	incorrect	The exchange of confidential information	incorrect	The fact that all analytical activities need to be outsourced	correct	
MC	Which of the following are interesting data sources to consider to boost the performance of analytical models?	Network data	incorrect	External data	incorrect	Unstructured data such as text data and multimedia data	incorrect	All of the above	correct	
MC	What is the correct ranking of the following analytics applications in terms of maturity?	Risk Analytics (most mature), Marketing Analytics (medium mature), HR Analytics (least mature).	correct	Risk Analytics (most mature), HR Analytics (medium mature), Marketing Analytics (least mature).	incorrect	Marketing Analytics (most mature), Risk Analytics (medium mature), HR Analytics (least mature).	incorrect	HR Analytics (most mature), Marketing Analytics (medium mature), Risk Analytics (least mature).	incorrect	
MC	OLAP (On-Line Analytical Processing) can help in which of the following steps of the analytics process?	Data visualization	correct	Data transformation	incorrect	Data denormalizatio	incorrect	Data collection	incorrect